Friday, August 29, 2008

I LIKE THE PICK

Today, Senator John McCain picked Alaska Governor Sarah Palin as his Vice President, surprising all the supposed experts. I like the pick. I think it was an under the radar, outside DC choice that has left the Obama campaign saying, "Huh?" It caught them flat footed and also doesn't allow them to run the same type of ads that McCain was able to run showing the disagreements between Biden and Obama. I think the Obama response was fascinating in that the campaign Communications director went after small town America. This is the second time that his campaign has basically made fun of small towns and enhances the elists perception that America has about Obama. I think the pick also goes against the Obama slogan of Change. Their campaign is two men from the most exclusive club in the world, the US Senate. Two members of the DC establishment don't really personify changing Washington. She is also the only person running with executive experience.

The McCain campaign did a great job of teasing America about who the pick was going to be and when the pick was going to be announced. Yesterday, when all the rumors started flying that he would make the announcement through a TV ad placed last night, the Obama campaign called it campaign malpractice, since it would take away from Obama's speech. The talk continued last night about Romney jumping on a plane with an overnight bag, and Pawlenty canceling his schedule for today, which just fueled the talk about the McCain campaign as opposed to Obama's speech. Then to have the McCain team place the congratulatory ad by McCain to Obama last night instead of a VP announcement ad also got a lot of positive press coverage and got the Obama people on the defensive. The ability to keep the choice a secret until about 10:30am this morning was really impressive and completely changed the story of the day. Instead of the cable talk sows talking about how great Obama's speech was last night, it was all about who the pick was going to be. The McCain choice is the story of the day and that should be a positive for McCain. I think she appeals to social conservatives; there was an interview on CNN this morning where a reporter from the Christian Broadcast Network was speaking about how excited the grassroots social conservatives were over the pick. If they are motivated to get out and help, it is a huge benefit to McCain. Also, if she is able to pick off any of the 18 million Clinton supporters, that is just icing on the cake. It should be interesting, but she needs to get a crash course in foreign policy and economic policy that she can articulate as opposed to Obama and Biden.

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